Natura Urbana es una consultora especializada en sostenibilidad y eficiencia energética con sede en Ontinyent, Valencia, enfocada en acompañar a empresas, administraciones y particulares hacia un modelo de consumo más responsable. La marca nace con un propósito claro: facilitar la transición energética desde la cercanía, la transparencia y el compromiso con el entorno.

El proyecto de branding se desarrolló a partir de una identidad visual limpia, orgánica y accesible, inspirada en la relación entre naturaleza y entorno urbano. La paleta cromática, los iconos y los recursos gráficos refuerzan conceptos como sostenibilidad, innovación y confianza, creando un sistema visual coherente y fácilmente adaptable a distintos soportes. La identidad se aplicó a materiales corporativos, comunicación impresa, señalética y piezas digitales, asegurando consistencia y claridad en todos los puntos de contacto de la marca.

Además del branding, diseñé y desarrollé el sitio web de la marca, asegurando una experiencia clara, accesible y alineada con la identidad visual.

Website: https://naturaurbana.es/

Alcance: Branding e identidad visual, diseño y desarrollo web, material corporativo y comunicación visual

NATURA URBANA | 2022 | Branding & Comunicación Visual

Ontinyent, Valencia, Spain

Two logos for N atura Urbana, a sustainability project, featuring a house with leaves and a light bulb, and the tags 'por un futuro sostenible' and 'por un futuro'.
Logos for Urbana and a circular text that says "por un futuro sostenible" around a stylized "nu" in the center.
Laptop displaying a website about sustainable energy, with wind turbines and a hand holding a globe surrounded by energy icons.
A still life composition featuring a small glass vase with a leafy branch, a large flat stone, and two business cards, one leaning against the stone and the other on the surface, with a neutral gray background.
Vertical banner promoting sustainable energy solutions with a wind farm background, featuring the logos and contact information for Natura Urbana, with sections on energy assessment, carbon footprint reports, CO2 emissions compensation studies, and i
Digital poster promoting urban ecology and renewable energy solutions, with icons of solar panels, wind turbines, electric cars, and recycling.
Flyer for an energy-saving company with solar panels, promoting free oil procedures, and offering contact info including email, website, and phone number.
Person holding a poster about sustainability with a small plant in hand and a QR code.
Four stickers on a white background with logos and text for Natura Urbana, promoting sustainability and a better future.
A dark green baseball cap with an embroidered logo and text that reads 'natura urbana' and 'por un futuro sostenible,' placed on a peach-colored background.
Outdoor banner with a logo and text promoting sustainability, mounted on a modern building.
Flyer advertising savings of up to 40% on bills for public organizations, companies, communities, and households, with contact information and free process.
Reception desk with green nature themed graphic and icons, with a white wall that has a circular logo or sign with the text "por un futuro" and "sostenible".
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  • Iris Torres -

    Sara was absolutely a pleasure to work with again. She was extremely patient and really worked to help my vision come to life. She is extremely creative and doesn’t stop working until you love the final product. Sara thank you again for all of your hard work! Working with you was an amazing experience!

    - United States

  • Rashida -

    Sara Is amazing. Her intake questions were comprehensive and even with the information I provided, I was impressed at how she understood my vision. Sara provided options that were all great and she took the time to ensure that the colors, fonts and logo were what I needed. I will definitely recommend Sara to others.

    - United States

  • Frederique Thiebaut -

    Sara has been amazing, taking the time to understand my needs, getting it straight away and delivering a design that I loved instantly. She was very flexible when I asked for a few adjustments. I will definitely work with her again in the future!

    - United Kingdom

  • Celeste Carter -

    It was a pleasure to work with Sara on my branding. Sara took time to understand the design brief and worked closely with me to build a brand that I am in love with and proud to show to the world! Sara is capable, talented, a good communicator and dependable. I would recommend and I will use Sara for any future work that I need. Thanks Sara!

    - United Kingdom

  • Peter O'Dea -

    Its as if Sara could look into my brain, my poor attempts at explaining my ideas were turned into exactly what I had pictured. Great communication especially as it was over the Christmas/New year break. For a small startup with no background in what the hell to do, Sara made the whole process very easy. Thanks Sara and all the best to you in 2022 Cheers GreenV

    -Australia

  • Brett Milton -

    It was an absolute pleasure working with Sara. We needed a logo and some stationery designs for a new business venture and what we received far exceeded our expectations. Sara's communication was timely and very clear and she very patient with us while she helped us work out what we needed. The quality of the work produced was exceptional and I have no hesitation in recommending her. We will be using her for anything else we need in the future. Thank You Sara!

    - Australia

  • Javi Ribera -

    Ha sido un auténtico placer poder contar con una profesional como Sara para el diseño de nuestra marca. Se preocupó por entendernos y nos ayudó con sus propuestas a llegar donde queríamos. Recomiendo tanto su trabajo como su profesionalidad, disciplina y organización.

    - Spain

  • Danielle Hicks -

    Sara is an absolute delight to work with! She listened to my requests/revisions and made communication super easy despite our different time zones. She went above and beyond and I couldn't be more pleased with the final result! Delivered in a timely manner and was she was considerate of my vision throughout. I'm so glad I chose Sara and I would definitely work with her again in the future!

    - United States

  • Bryan Ezzy -

    Sara was amazing, She took the brief of our brand image and nailed it! Even though the process was longer than others it is worthwhile as you end up with an amazing solution at the end. Delivery was on time and everything was provided. Will definitely consider her for future work.

    - Australia