En 2024 desarrollé el branding completo y el sistema visual de Hotel Herringbone, un hotel boutique que combina arquitectura industrial con interiores nostálgicos y femeninos. La identidad busca un equilibrio entre fuerza visual y detalle, dando forma a una marca segura, creativa y con carácter propio.

El proyecto incluyó también la creación de marca para los espacios del hotel, Song Bird y Lucky Buck’s, cada uno con una personalidad diferenciada pero integrada dentro de un mismo universo visual.

Entre las piezas desarrolladas se encuentran el rótulo principal en neón del hotel, una lata de cerveza personalizada, y una amplia gama de materiales impresos como folletos, guías de habitación, menús y piezas editoriales. Un sistema flexible, pensado para adaptarse a distintos espacios y puntos de contacto con el huésped.

Web: https://www.hotelherringbone.com/ (diseño web no incluido)

Alcance: Identidad visual completa, señalética, packaging, papelería e ilustraciones personalizadas

HOTEL HERRINGBONE | 2024 | Branding completo y sistema visual

Waco, Texas, USA

Close-up of a navy blue textured cover with gold text and a gold arrow logo that reads 'hotel HERRINGBONE'.
Hotel room with bed, green marble partition, large windows with blue curtains, and a balcony door showing outside view of trees and sky.
Graphic design featuring four different color blocks with text and logos for Hotel Herringbone in Waco, TX, including color codes and sample logos.
Hotel signage with a vertical neon sign reading 'HERRINGBONE' in white letters on a black background and the word 'Hotel' in smaller text at the top, set against a cloudy sky, with green foliage in the foreground.
A woman standing at the doorway of Hotel Herringbone in Waco, Texas, holding a glass of wine, while a man sitting on outdoor furniture holds a baby, with a fire pit and potted plants nearby.
Brochures and layout plans for Hotel Herringbone, showing property highlights, floor plans, and amenities.
A smiling woman with long blonde hair wearing a white chef's jacket with the logo 'HERRINGBONE' embroidered on it.
A woman with long red hair, wearing a large beige cowboy hat and denim outfit, sitting in a rustic bar or cafe, holding a glass of red wine, behind her a brick wall with industrial pipes and a sign that reads 'Brooms & Shovel'. she is looking to her
A collection of hotel-themed items including a decorative key with a blue tassel and a 'Thank you for your attention' tag, a set of hotel room keys and cards, a card with the hotel's name and logo, and a patterned background with a monogram 'HH' on a
Four different cans of Herringbone Light Lager beer with various label designs, each featuring the Brotherwell Brewing logo and alcohol content of 7%.
A blue booklet titled 'The Guide to Waco' and an open pamphlet featuring hotel information, interior photos, and text about the Herringbone hotel.
Open travel brochure featuring sections on property details, Waco town history, food places, entertainment, active activities, and rental information.
A wooden table with various items including an orange textured glass, a snack pack, a can, a small dish, and some utensils, with a marble wall and dark surroundings in the background.
A cozy restaurant interior featuring a white brick wall with potted plants, a brown leather booth, and green upholstered chairs. There are tables set with plates, glasses, and cutlery, with warm lighting and a sign that reads 'Brooms & Shovel' on the
A white tote bag with a logo of a woman sitting with a bird on her hand, surrounded by floral and bird illustrations, and the text "Song Bird" and "Waco, Texas - Wine & Charcuterie Bar + Music" on a light pink textured background.
Menu and branding materials for Song Bird, a restaurant in Waco, Texas, featuring a logo with a sitting woman, birds, and foliage, with circular stickers and a letter or notecard
Outdoor seating area with chairs and tables in front of a storefront with glass doors, potted plants, trees, and a red coat rack, under trees and a building with a fire escape ladder.
Glass door with yellow logo of a heron holding a glass, with the letters 'S' and 'B' on either side of the heron. The reflection of outdoor trees and furniture can be seen through the glass.
Coffee cups with 'Song Bird' logo, bags of native coffee blend, spilled coffee beans, and a cup of coffee on saucer against a yellow background.
Design featuring illustrations of songbirds, a woman sitting with a bird on her arm, the words "Song Bird," and location "Waco, Texas" on a yellow background.
A charcuterie board with various meats, cheeses, dried fruits, and crackers, set on a marble table near a window with greenery outside. There is a glass of rosé wine, a bottle of rosé, and a vase with green and white foliage on the table.
A cheese and meat platter with sliced cured meats, cheese, nuts, and a glass of white wine, overlayed with a bird-themed menu from a restaurant called Sons of Bird.
Close-up of a white menu with gold text for S.O.S Bird featuring a peacock logo, listing a grazing board at $8.00 and other menu items.
People socializing at an outdoor restaurant and bar at night, with some on the upper balcony and others seated at tables outside.
A line drawing of a person riding a horse and a green sign for Lucky Buck's bar in Waco, Texas.
Two menus, one black and one beige, displaying food and drink options at a casual dining establishment.
People sitting at a balcony dining area, enjoying conversations with a view of green fields and large barn structures in the background.
Hot dog with mustard in a bun on a green Lucky Buck's paper liner, hand holding the hot dog on a wooden table, with a glass of beer and other dishes visible.
Design featuring four quadrants with logo and text. The top left quadrant has a dark blue background with the text 'Lucky Buck's,' a hat illustration, and ‘Est. 24’ with details about beer, wine, cocktails, and views. The top right quadrant has a dar
Various circular stickers for Lucky Buck's in different colors, featuring a hat illustration and text about a rooftop bar and cocktails in Waco, Texas.
A person holding a green cup with a lemon wedge on the rim, in front of a sign that reads 'Lucky Buck's' at a rooftop bar with desert plants in the background.
A hot dog with mustard in a bun on a tray, a glass of beer, a glass of a light-colored drink, salsa, guacamole, tortilla chips, and other condiments on a wooden table at a restaurant.
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    —Former Customer

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    —Former Customer

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